PVL 100% Whey Gold — 24g Grass-Fed Whey Protein per Serve

100% Whey Gold is PVL's everyday protein: 24g per serve from microfiltered, cold-processed whey sourced from grass-fed, hormone-free grade-A dairy, with digestive enzymes added and non-GMO lecithin for mixing. Informed Choice drug tested. 4lb in Vanilla Soft Serve and Triple Chocolate Brownie, in stock at EatMe Supplements.

Why Cold-Processed and Microfiltered?

Whey is a protein, and proteins denature under heat. High-temperature or acid processing is cheaper but degrades the protein structure and strips out fragile fractions along the way. Cold microfiltration is a mechanical process — it separates the protein by particle size without heat or harsh chemistry, which keeps the protein intact and, as a side effect, tends to produce a cleaner-tasting powder with better solubility. It costs more to do, which is why not everyone does it.

What You're Getting

• 24g protein per serve — 100% whey-sourced, with no filler proteins blended in to bring the cost down.
• Grass-fed, hormone-free grade-A dairy — the source matters for anyone paying attention to where their protein comes from.
• Digestive enzymes — added to support breakdown and absorption, and to reduce the heaviness some people get from whey.
• Non-GMO lecithin — an emulsifier, and the reason it mixes with a shake rather than a blender. Small detail, noticeable every single day.
• Informed Choice tested — third-party tested for banned substances, so it's usable in tested sport.
• Shake-like consistency — formulated for texture rather than just macros, which matters for something you'll drink daily for years.

Where It Sits Against an Isolate

An isolate is filtered further, arriving at a higher protein percentage with less fat and lactose, and it costs more per gram of protein as a result. 100% Whey Gold is the everyday option: more protein for your money, a fuller texture, and no meaningful downside unless you're either very tight on macros or you struggle with lactose. For most people hitting a daily protein target, this is the sensible default and an isolate is the upgrade you buy for a specific reason.

Directions

Mix 1 scoop with 200–300ml of cold water or milk. Use post-workout, between meals, or any time you need to top up your daily protein. Two serves a day is common for anyone training seriously and struggling to reach their target from food.

Frequently Asked Questions

How much protein do I actually need?

The commonly cited range for people training with resistance is roughly 1.6–2.2g per kilogram of bodyweight per day. Total daily intake is what drives the result — the timing question people obsess over matters far less than simply getting there consistently.

Does grass-fed whey make a difference?

For the protein itself, marginally at best — 24g of protein is 24g of protein. The case for it rests on dairy farming standards and the fatty acid profile of the source milk rather than on a performance advantage. Buy it if that matters to you; don't expect it to change your training.

Can I use it as a meal replacement?

It's a protein supplement, not a meal. A scoop gives you protein and very little else — no meaningful fibre, fat or micronutrients. Add it to food rather than using it instead of food.

Water or milk?

Water keeps calories and carbs down and gives a thinner shake. Milk adds roughly 100–150 calories, extra protein, and a much better texture. Which is right depends entirely on whether you're trying to gain or lose.

Allergen Information

Contains milk. Check the label for the full allergen statement.

Disclaimer

This product is not intended to diagnose, treat, cure or prevent any disease. Results vary depending on diet, training and individual response.