{"product_id":"pvl-100-whey-gold","title":"PVL 100% Whey Gold Protein","description":"\u003ch2\u003ePVL 100% Whey Gold — 24g Grass-Fed Whey Protein per Serve\u003c\/h2\u003e\n\u003cp\u003e100% Whey Gold is PVL's everyday protein: 24g per serve from microfiltered, cold-processed whey sourced from grass-fed, hormone-free grade-A dairy, with digestive enzymes added and non-GMO lecithin for mixing. Informed Choice drug tested. 4lb in Vanilla Soft Serve and Triple Chocolate Brownie, in stock at EatMe Supplements.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Cold-Processed and Microfiltered?\u003c\/h3\u003e\n\u003cp\u003eWhey is a protein, and proteins denature under heat. High-temperature or acid processing is cheaper but degrades the protein structure and strips out fragile fractions along the way. Cold microfiltration is a mechanical process — it separates the protein by particle size without heat or harsh chemistry, which keeps the protein intact and, as a side effect, tends to produce a cleaner-tasting powder with better solubility. It costs more to do, which is why not everyone does it.\u003c\/p\u003e\n\n\u003ch3\u003eWhat You're Getting\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24g protein per serve\u003c\/strong\u003e — 100% whey-sourced, with no filler proteins blended in to bring the cost down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrass-fed, hormone-free grade-A dairy\u003c\/strong\u003e — the source matters for anyone paying attention to where their protein comes from.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigestive enzymes\u003c\/strong\u003e — added to support breakdown and absorption, and to reduce the heaviness some people get from whey.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-GMO lecithin\u003c\/strong\u003e — an emulsifier, and the reason it mixes with a shake rather than a blender. Small detail, noticeable every single day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInformed Choice tested\u003c\/strong\u003e — third-party tested for banned substances, so it's usable in tested sport.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShake-like consistency\u003c\/strong\u003e — formulated for texture rather than just macros, which matters for something you'll drink daily for years.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhere It Sits Against an Isolate\u003c\/h3\u003e\n\u003cp\u003eAn isolate is filtered further, arriving at a higher protein percentage with less fat and lactose, and it costs more per gram of protein as a result. 100% Whey Gold is the everyday option: more protein for your money, a fuller texture, and no meaningful downside unless you're either very tight on macros or you struggle with lactose. For most people hitting a daily protein target, this is the sensible default and an isolate is the upgrade you buy for a specific reason.\u003c\/p\u003e\n\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cp\u003eMix 1 scoop with 200–300ml of cold water or milk. Use post-workout, between meals, or any time you need to top up your daily protein. Two serves a day is common for anyone training seriously and struggling to reach their target from food.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003ch4\u003eHow much protein do I actually need?\u003c\/h4\u003e\n\u003cp\u003eThe commonly cited range for people training with resistance is roughly 1.6–2.2g per kilogram of bodyweight per day. Total daily intake is what drives the result — the timing question people obsess over matters far less than simply getting there consistently.\u003c\/p\u003e\n\n\u003ch4\u003eDoes grass-fed whey make a difference?\u003c\/h4\u003e\n\u003cp\u003eFor the protein itself, marginally at best — 24g of protein is 24g of protein. The case for it rests on dairy farming standards and the fatty acid profile of the source milk rather than on a performance advantage. Buy it if that matters to you; don't expect it to change your training.\u003c\/p\u003e\n\n\u003ch4\u003eCan I use it as a meal replacement?\u003c\/h4\u003e\n\u003cp\u003eIt's a protein supplement, not a meal. A scoop gives you protein and very little else — no meaningful fibre, fat or micronutrients. Add it to food rather than using it instead of food.\u003c\/p\u003e\n\n\u003ch4\u003eWater or milk?\u003c\/h4\u003e\n\u003cp\u003eWater keeps calories and carbs down and gives a thinner shake. Milk adds roughly 100–150 calories, extra protein, and a much better texture. Which is right depends entirely on whether you're trying to gain or lose.\u003c\/p\u003e\n\n\u003ch3\u003eAllergen Information\u003c\/h3\u003e\n\u003cp\u003eContains milk. Check the label for the full allergen statement.\u003c\/p\u003e\n\n\u003ch3\u003eDisclaimer\u003c\/h3\u003e\n\u003cp\u003eThis product is not intended to diagnose, treat, cure or prevent any disease. Results vary depending on diet, training and individual response.\u003c\/p\u003e","brand":"PVL","offers":[{"title":"4LB \/ Vanilla Soft Serve","offer_id":51039419334823,"sku":"TPVS5442S","price":139.9,"currency_code":"NZD","in_stock":true},{"title":"4LB \/ Triple Chocolate Brownie","offer_id":51039419367591,"sku":null,"price":139.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0440\/2420\/1383\/files\/pvl-100-whey-gold-protein-topdog-nutrition-7387979.png?v=1785377959","url":"https:\/\/www.eatmesupplements.co.nz\/products\/pvl-100-whey-gold","provider":"Eat Me Supplements","version":"1.0","type":"link"}